Why a brand identity program?
The NMSU brand identity program, introduced in 2005, has been successfully incorporated into many university Web pages, print and electronic documents. This revised Web site provides additional information and tools to help continue the implementation of the brand identity program. Some highlights include:
The brand identity program allows communicators to present a consistent, clear and memorable image that helps strengthen and build awareness of the value and prestige of the university.
This site shows how to use the elements of the brand - including the logo and slogan, colors, typeface and photography - in a coordinated manner in print, electronic, and Web publications.
Brand Standards
Discover how to use the brand elements in all university communications to ensure a unified image of the university.
Learn more about the brand standards »
Print Projects
Learn how to use templates for your projects, how to best prepare your publications for printing, and other helpful tips about making and printing a variety of publications.
Learn more about print projects »
Web development
Learn how to develop your Web site using the NMSU Web templates and gain skills to write effective copy for the Web environment.
Learn more about Web development »
Contact Us
For more information, contact Marketing Services between 8 a.m. and 5 p.m. at 505-646-3221, or bip@nmsu.edu.