Brand Identity Program
Brand standards
Quick Links
Please download and use the trademarked slogan for all new uses.
University Slogan
Live, Learn and Thrive.™ This is the slogan for NMSU and the text should always be used consistently:
- Trademark: include the trademark ™ symbol when using the slogan Live, Learn and Thrive.™
- Capitalization: the following words should be capitalized: Live, Learn and Thrive.™
- Punctuation: there should be a comma after "Live," and a period after "Thrive."
- The word "and" cannot be replaced with an ampersand.
Download University slogans
Download the University slogans below for use in your hardcopy.
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Contact Us
For more information, contact Marketing Services between 8 a.m. and 5 p.m. at 575-646-3221, or bip@nmsu.edu.