Brand Positioning

Brand Positioning

New Mexico State University’s brand has been shaped by our institution's purpose, principles and achievements. These three aspects of NMSU shine through in our brand promise as detailed in the sections below.

Brand Promise

As a collective community of talented faculty, staff and students we create the future for NMSU benefits from our unique geography, cultures and knowledge. As New Mexico’s land-grant university we fulfill our purpose through excellence in teaching, research, extension education and public service.  We will search for new innovation in the classroom, in the lab and outside of NMSU. We will deliver solutions for the future, creating change.

BE BOLD. Shape the Future.

 

How to Apply the Brand

We demonstrate NMSU's ideals and mission in compelling ways to achieve specific objectives through branded marketing and communication materials. By presenting our brand consistently across the system, we can positively influence how people think and feel about NMSU. 

Everything you say and do on behalf of NMSU is part of the NMSU brand that is shared throughout the institution. By using a consistent visual style and voice, we can convey our messages more clearly, ultimately helping to deliver solutions for the future, creating change throughout our region and the world.

Learn more about how to apply the NMSU Brand

 

History of the NMSU Brand

Brand drivers

What we achieve at NMSU

Education: We serve a talented, diverse population of students as a nationally recognized Hispanic-serving Institution with five campuses, a satellite learning center in Albuquerque and six academic colleges offering more than 80 undergraduate majors and more than 50 graduate programs.

Research: We conduct extensive research across a variety of disciplines in support of state and national interests with substantial and long-term support that totaled nearly $1.5 billion since 2006.

Extension Education and Outreach: We reach out to New Mexico and beyond through our statewide network of Cooperative Extension Service offices in every county, offering research-based knowledge across a wide spectrum of topics.

NMSU also creates a vibrant, residential campus environment with a Division IA athletic program, a rich mix of museums and art galleries and a first-class facility for the performing arts.

 

For more information on our brand history: