Brand Identity Program

Brand standards

Athletics logos

The Department of Athletics at New Mexico State University provides a variety of logos, or marks, representing the spirit and tradition of the university, while also including elements of the school’s western heritage. These logos are controlled under a licensing program administered by The Collegiate Licensing Company.

To ensure the quality and to track distribution of these logos, we strongly encourage individuals or groups producing articles with trademarked graphics to use only licensed CLC-approved vendors, who have the appropriate formats and protocol for accurately reproducing all NMSU athletic marks.

Groups or individuals intending to retail a product displaying an NMSU Athletics logo, or mark, must pay the proper royalty fee or discuss a waiver of the fee with the Department of Athletics. University departments, organizations, clubs or subsidiaries of the school are not required to pay royalties on items used for internal distribution, and which are not for profit or sale.

Contact Us

For more information, contact Maria Rocha-Hall at Aggie Sports Marketing at 575-646-5448 or marirhal@nmsu.edu.