Brand Identity Program

Brand standards

These are the essential elements to include as you prepare your print, electronic or Web publications.

Use the logo to provide an easy-to-recognize, distinct and memorable image of the university.

Use the slogan to help identify the university's distinct mission and abilities.

Create your university Web and print projects using the official color palette.

Maintain the visual identity of the university by using consistent typefaces.

Capture and hold your audience’s attention with engaging and effective photos.

For more information, contact Marketing Services between 8 a.m. and 5 p.m. at 575-646-3221, or bip@nmsu.edu.