Brand Identity Program
Brand standards
University logo
The logo is a crucial component of all NMSU electronic and print communications. The logo stands for NMSU, its mission and distinctive features. Studies indicate that a single logo, used by all units within an organization, is the best strategy for consistent recognition.
The logo, in the shape of the state of New Mexico, emphasizes the university’s comprehensive statewide reach. It should appear prominently on all documents representing the university.
The University has established a logo committee to review logo usage and co-branded materials. If you have questions or your department or unit requires an exception to the guidelines, please send a request to Marketing Services for review by the logo committee.
View university seal and stationery logos »
Some logo do’s and don’ts
Do:
- use the logo with the word university when the logo is larger than one inch
- use the logo without the word university when the logo is one inch or smaller
- use the logo with the slogan, if your design permits
Don’t:
- redraw, reproduce or modify the logo in any way
- shade, bevel, rotate, turn or invert the logo
- alter the shape, size or color of the typeface
- alter the background color or the outline of the state
- use the logo in a manner that damages its ability to clearly and consistently represent the university
View the improper uses of the NMSU logo (PDF) »
Download logo
Use your NMSU user name and password to access the logos.
Contact Us
For more information, contact Marketing Services between 8 a.m. and 5 p.m. at 505-646-3221, or bip@nmsu.edu.