Brand Identity Program
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Project overview
This guide contains necessary and helpful information you need to plan, create and publish your NMSU document.
Determine your budget
Publications cost money, whether you make them yourself or hire someone else. Your budget will influence the amount of time and other resources available to you.
Plan your time and resources
Plan ahead so you have time to produce publications that meet brand standards:
- Make a production schedule.
- List the resources you need, which may include:
- Designer, Writer, Editor, Proofreader, Printer
Review sample production schedule »
Create a publication
- Choose the right kind of publication for your needs.
- Engage the appropriate resources necessary for your project.
- Save time by using templates.
- Keep your publications simple. Use concise text and engaging images.
- Use high resolution images. Note that Web images are not high resolution and are inadequate for documents intended for printing.
- Use correct logo and slogan, headers, fonts and color palette.
Print a publication
- Build time in your production schedule for printing.
- Use the Print Portal to complete large or complex print projects. For small quantities of publications and those intended only for internal audiences, use your local network or office printer.
- Do not use the Print Portal and commercial print shops to print publications from files created in Microsoft Publisher and/or Microsoft Word. These files often require extensive re-working, which can add time and cost to your project.
Click here for Project Print Shop Job Request Form »
Contact Us
For more information, contact Marketing Services between 8 a.m. and 5 p.m. at 505-646-3221, or bip@nmsu.edu.