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New Mexico State University

Brand Identity Program

Print project resources

Quick Links

Writing guide

  • Write simply and clearly.
  • Use the direct voice.
  • Use words that complement your choice of photography or images.
  • Refer to the university style manual for guidance on grammar, usage and university names.
  • Format correctly. Single space between sentences to avoid uneven copy.
  • Spell check and proofread: Do it several times. Don’t rely on the computer to catch all errors.
  • Fact check: Make sure your data are accurate and current.
  • Confirm that your contact information is accurate by calling the phone numbers and typing in the Web addresses.
  • Maintain consistent messaging in all your media by coordinating your print publications with your information that is published on the Web.

NMSU style manual

Refer to the NMSU style manual for questions about how to refer to names of university people, buildings and events. Also find answers to questions about punctuation, spelling and grammar questions, plus a handy list of abbreviations.

Contact Us

For more information, contact Marketing Services between 8 a.m. and 5 p.m. at 505-646-3221, or bip@nmsu.edu.