Typefaces, or fonts, have different personalities and can change the tone of the words they convey. NMSU uses a distinct selection of typefaces, which are shown below, to establish and strengthen our brand.

Headline options

  • “Gotham” family
    • “Black,” “Book” and “Thin” styles

GothamOpen Sans

Body copy options

  • “Adobe Garamond” and “Times New Roman” can be used as a substitute and is available on most computers.

Adobe GaramondTimes

Tips for Typeface

  • Use only two or three different font styles and sizes in a single printed piece
  • Keep the typefaces proportional; do not stretch or skew them
  • Ensure that the typeface sizes are easy to read

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Stretching or skewing the typeface can make it difficult to read.

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The use of too many styles or sizes of typeface can be distracting to the reader and disjoint your intended message.

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Header and Web Banner Typeface

  • The university’s official logo and tagline on the web is “Gotham.” Web site names uses “Open Sans.” Colleges and central administrative units are encouraged to create site banners using the “Open Sans” typeface to maintain a consistent Web presence.

HTML Typefaces

  • University Web sites should use Open Sans and Helvetica typefaces for all HTML text.

Headlines (H1 – H6 Tags) and Section Headers

  • HTML headlines and section headers can use any of the fonts approved for university Web sites. HTML Headlines should be bold, 700 font weight.

web-fonts

 

 

 

NMSU’s brand elements come together in media across the system. The section below features some of the best applications of the NMSU brand in a wide variety of print and digital materials.

See the NMSU brand showcase

 

Like all elements of a brand, typefaces evolve. Minor changes such as this maintain a visual connection with the brand while providing a more modern look. With that in mind, NMSU retired the Rotis typeface in early 2017.

The NMSU logo contains the Rotis font, and that will remain. However, Rotis will no longer be used as part of any other text. See above for information about available typefaces. NMSU Marketing and Communications will no longer distribute Rotis across campus. If you have questions, or need updated materials, please contact mktgserv@nmsu.edu.