Discover How the NMSU Brand Comes Together

Most of the pages on the NMSU brand website examine and explain the brand’s individual components in fine detail. Those elements and standards work together to create branded communications for NMSU. Presented below are a few examples. Want to see more? Have questions? Need assistance developing branded communications? Contact NMSU Marketing Services at 575-646-7557 or mktgserv@nmsu.edu.

– The 2015 College of Business Annual Report features a discovery theme line on the cover: “Discovery is Our Business.” The four photos are arranged in a grid with an equal border of white space between them.
– The date “2014-15” shows effective use of cyan. It makes the text stand out but is not distracting, and it doesn’t compete with crimson.

– Text on the right-hand page of this spread is presented in a tint box of the secondary yellow color, which is part of the NMSU brand. It adds variety to the spread.
– NMSU’s Branding Bars are accent pieces, so they should be used only once per spread, as this piece shows.
– Using large photos can give them more impact.

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– The photo of the Corbett Center rotunda is prominent, but all five cover photos are laid out in a grid with an equal white border separating them.
– NMSU’s headline typefaces both appear on the cover of this piece. “New Mexico State University” is set in the newer Gotham font, while “Conference Services” appears in the traditional Rotis font.

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Detail of the back of the folder.

– This cover has ample white space. It uses a tinted bar to showcase the NMSU’s prominent crimson color.

-A tinted bar is used to add color to multiple pages in this piece. The bar also serve as an anchor for the headline text.

– A tinted bar is used to add color to multiple pages in this piece. The bar also serves as an anchor for the headline text.

-In the large photo on the left side of this spread, the researcher’s hand is in soft focus, emphasizing his face and expression while giving the reader a sense of what he’s doing.

– In the large photo on the left side of this spread, the researcher’s hand is in soft focus, emphasizing his face and expression while giving the reader a sense of what he’s doing.

– The cover of this piece uses Extension’s discovery theme line as the main headline.
– This version of the NMSU logo is arranged with white space around it.

– This high-resolution photo illustrates the corresponding story, showing Extension agents in action.
– The infographic on the opposite page has a clean layout and clear message.

-This double-gate fold brochure has a large, natural image on the cover and clean, colorful infographics on the inside panels.

– This double-gate fold brochure has a large, natural image on the cover and clean, colorful infographics on the inside panels.

Detail of double-gate fold brochure.

Detail of double-gate fold brochure.

The web ads below feature clean design and concise messaging while keeping all the key brand elements.

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These four websites show how various departments have given a distinctive look and feel to their websites while staying true to the NMSU brand.

– The featured images used for the Arthropod Museum and NMSU Golf Course websites are dramatic and make an immediate impact to the viewer while staying relevant to the content on the website.

– The Entomology, Plant Pathology and Weed Science website is clearly the result of smart planning and organization. There is a lot of information available on this website, but it remains simple and is presented in a logical, user-friendly way.

– The Kinesology & Dance website effectively uses a collage as its feature image to explain the broad variety of programs available in the department.