– The 2015 College of Business Annual Report features a discovery theme line on the cover: “Discovery is Our Business.” The four photos are arranged in a grid with an equal border of white space between them.
– The date “2014-15” shows effective use of cyan. It makes the text stand out but is not distracting, and it doesn’t compete with crimson.
– Text on the right-hand page of this spread is presented in a tint box of the secondary yellow color, which is part of the NMSU brand. It adds variety to the spread.
– NMSU’s Branding Bars are accent pieces, so they should be used only once per spread, as this piece shows.
– Using large photos can give them more impact.
– The photo of the Corbett Center rotunda is prominent, but all five cover photos are laid out in a grid with an equal white border separating them.
– NMSU’s headline typefaces both appear on the cover of this piece. “New Mexico State University” is set in the newer Gotham font, while “Conference Services” appears in the traditional Rotis font.
Detail of the back of the folder.
– This cover has ample white space. It uses a tinted bar to showcase the NMSU’s prominent crimson color.
– A tinted bar is used to add color to multiple pages in this piece. The bar also serves as an anchor for the headline text.
– In the large photo on the left side of this spread, the researcher’s hand is in soft focus, emphasizing his face and expression while giving the reader a sense of what he’s doing.
– The cover of this piece uses Extension’s discovery theme line as the main headline.
– This version of the NMSU logo is arranged with white space around it.
– This high-resolution photo illustrates the corresponding story, showing Extension agents in action.
– The infographic on the opposite page has a clean layout and clear message.
– This double-gate fold brochure has a large, natural image on the cover and clean, colorful infographics on the inside panels.
Detail of double-gate fold brochure.