How to Apply the Brand

As we transition to the future of higher education, it’s important to tell our unique story in a unified way. The use of consistent messaging and imagery strengthens our brand, helping us develop public awareness of all the important things we do.

Check out the NMSU brand style guide for a complete overview of the brand system.

Download Brand Style Guide

Visit our copy guidelines to learn more about telling our stories. Review our print guidelines for help on publishing your documents on schedule.  Dig through graphics to learn how to visually bring the NMSU brand to life. Do-it-yourself with template downloads in PowerPoint and InDesign.

The NMSU Brand System

Below are our brand’s key visual elements. Follow the links for more information about the visual elements.

Official Logo and Tagline

NMSU’s distinctive logo, and other marks, serve as central pieces of our visual identity. They unite and impart credibility to NMSU media. NMSU’s tagline (BE BOLD. Shape the Future.) quickly communicates to all audiences our proud tradition of advancing academic, personal and professional success.

Color Palette

The NMSU color palette is an important part of presenting consistent visuals in printed and digital communications.


Primarily, NMSU is represented in print and digital by "Gotham" and "Open Sans." NMSU uses a selection of typefaces from each font family.

Images and Photography

Images are often the first elements of communications people notice, and it’s important that NMSU branded communications have a uniform, readily identifiable look.  The use of branded photography in print and digital media quickly conveys to audiences a true picture of our campuses, and the faculty, staff and students who make up the NMSU family