Brand Identity Program
New Mexico State University's brand identity program presents a consistent, clear and memorable image that helps strengthen and build awareness of the value and prestige of our university. The five key elements to the brand are: Logo, Slogan, Color Palette, Typeface and Photography. You can use these components in a coordinated manner in different marketing publications, print or electronic.
The attributes of our brand driver platform are conveyed through the implementation of a specific overall tone:
Authentic: NMSU is genuine, bona fide, real and true in its interactions with all stakeholders.
Personal: NMSU welcomes everyone, recognizing their individual learning needs and providing them with the attention they need to help them achieve their personal, career and business goals.
Vibrant: Our statewide campuses are a true reflection of New Mexico’s vibrant communities and multi-cultural heritage, which energize our diverse faculty, staff and student communities.
First-rate: NMSU excels in its teaching, research and community service mission, and leads the way in innovative and creative resource development and problem solving.
Global: NMSU fosters world-class instruction and groundbreaking research that benefits New Mexico, the region and the world.
Marketing Services
Phone: 575-646-7557
Email:
mktgserv@nmsu.edu