I’ve seen countless ways our great university has transformed lives through discovery — first as a student, then as a professor, and now as president.
As this legacy of discovery continues, it’s important to tell our unique story in a unified way. The use of consistent messaging and imagery strengthens our brand, helping us develop public awareness of all the important things we do.
After taking office, I worked with NMSU leadership as we continued to refine our positioning and communications, key elements of the Vision 2020 Strategic Plan.
From those efforts, a familiar truth emerged: NMSU is a caring community transforming lives through discovery. That’s our purpose. Using the tools provided on this Brand Identity Program website will help your communications materials align with NMSU’s purpose, guiding principles and actions.
It is clear: NMSU is all about discovery.
Garrey Carruthers | President