NMSU Brand Guide
NMSU’s brand communicates our promise to deliver solutions that create change, moves New Mexico forward and impacts the teaching, research, public service and outreach we have on the world.
We shape the course of our success by leveraging our brand in all communications. It’s important to tell our unique story in a unified way through the use of consistent messaging, brand elements and practices.
Unified
The official NMSU logo is the common thread throughout all university digital and print communications and establishes credibility immediately. NMSU competes with academic institutions all over the world, making it more important than ever to project a single, readily identifiable image of excellence to the public.
Forward-thinking
Our tagline quickly communicates to all audiences our proud tradition of advancing academic, personal and professional success.
Vibrant
Our core colors of crimson and white are rich with history and tradition, and our secondary colors add energy and a modern touch to communications.
Confident
Typefaces have different personalities and can change the tone of the words they convey. NMSU uses a distinct selection of typefaces to establish and strengthen our brand.
Authentic
The use of branded photos and video in communications conveys to audiences a true picture of our campus community. Strategic placement of recognizable NMSU landmarks and the use of university apparel and properly branded NMSU items imparts a sense of place.
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