The NMSU logo is a powerful symbol that serves as the anchor of our brand. The logo set-ups, athletics marks, University seal, and other stationary and mascot marks are also key parts of the system.

Offical NMSU Logo

As the university’s official identifier, the NMSU logo (or institutional mark) is the common thread throughout all university digital and print communications that establishes credibility immediately.

Logo Set-Ups

Logo set-ups create a clear connection between the offical NMSU logo, our tagline and your department, college or program name.  

Athletics Marks

The NMSU Department of Athletics uses its own set of protected primary, secondary and cultural marks. 

University Seal

The seal is restricted for use by and for the Board of Regents and the Office of the President, with limited exceptions.

Classic Aggie

The mascot mark is a historical symbol that has restricted use due to a licensing agreement with Oklahoma State University since 2014.

Stationery Mark

The stationery mark can be only be used on offical NMSU letterhead, envelopes and business cards.


Got a brand question?

We'd love to talk about how we can help you.