Logos and Marks
The NMSU logo is a powerful symbol that serves as the anchor of our brand. The logo set-ups, athletics marks, University seal, and other stationary and mascot marks are also key parts of the system.
Official NMSU Logo
As the university’s official identifier, the NMSU logo (or institutional mark) is the common thread throughout all university digital and print communications that establishes credibility immediately.
Logo Setups
Logo setups create a clear connection between the official NMSU logo, our tagline and your department, college or program name.
Athletics Marks
The NMSU Department of Athletics uses its own set of protected primary, secondary and cultural marks.
University Seal
The seal is restricted for use by and for the Board of Regents and the Office of the President, with limited exceptions.
Classic Aggie
The mascot mark is a historical symbol that has restricted use due to a licensing agreement with Oklahoma State University since 2014.
Stationery Mark
The stationery mark can be only be used on official NMSU letterhead, envelopes and business cards.
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