Stationery Mark
The NMSU stationery mark differs from the NM state secondary and wordmarks presented on the CLC trademark art sheet for branded merchandise. The stationery mark utilizes Gotham, whereas the other marks are simplifed versions of the official institutainal logo featuring the retired, Rotis typeface.
Restrictions
- The stationery mark can be only be used on offical NMSU letterhead, envelopes and business cards.
- The stationery mark may be reproduced Aggie crimson and black only.
- The stationery mark cannot be used on any promotional items or marketing materials.
Minimum size
Print: 1.5"
Digital: 150 px
The minimum size ensures that the stationery mark reproduces well. The “NM State University” lettering on the in the wordmark itself must be legible.
Use in Business Cards
We encourage all NMSU departments to use the updated business card templates; you can order your business cards online. The previous business card design, now known as “legacy,” remains available if you need to co-brand your business card with an additional logo.
Do/Don't
Do use the stationery mark in Aggie Crimson.
Don’t apply any other color to the stationery mark.
Do use the stationery mark in Gotham.
Don’t reproduce the stationery mark using a different font.
Got a brand question?
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