NMSU Tagline
Our tagline quickly communicates to all audiences our proud tradition of advancing academic, personal and professional success.
As of late 2021, the tagline is a federally registered trademark and as such always should carry the ® designation. The words "Be Bold" are capitalized and use Gotham Black which highlights the emphasis of taking bold action. The words "Shape the Future" use Gotham Medium.
You can download a standard NMSU logo setup, which includes the trademarked tagline. If you would like to a customized unit setup for your department, you can contact NMSU Marketing and Communications 575-646-3221 or mktgserv@nmsu.edu.
Restrictions
- The NMSU logo can appear without the tagline, but the tagline should never appear without the NMSU logo.
- The tagline must include the registered trademark symbol ®.
- Do not use different fonts, font weights, and change or remove the punctuation marks.
Do/Don't
Do use Gotham for the tagline.
Don’t use the tagline in any typeface other than Gotham or change the punctuation marks.
Do make sure the tagline stays on one line.
Don’t create new configurations or add stylistic treatments, such as placing the tagline on a curve.
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