Applying the Brand | New Mexico State University

In today's competitive marketplace, maintaining a consistent and recognizable brand identity is crucial to building trust, credibility, and a strong connection with our audience. One of the most effective ways to ensure this consistency is by adhering to the NMSU brand toolkit.

The brand toolkit is a comprehensive guide that outlines the visual, verbal, and strategic elements of the NMSU brand, helping everyone involved—from marketers to designers to content creators—stay on the same page.

By following the brand toolkit, you ensure that every piece of communication reflects our brand’s values and message in a cohesive way. This consistency not only reinforces our brand’s identity but also fosters loyalty and pride. The key components of our brand toolkit include:

Writing Style Guide: This guide defines the tone, language, and voice the brand should use across all platforms. It ensures that your messaging remains consistent, whether you're writing website copy, social media posts, or marketing emails.
Tagline Usage: A brand’s tagline is often the most memorable part of its identity. The brand toolkit specifies how, when, and where the tagline should be used to maximize its impact and avoid dilution of our brand’s message.
Design Templates: Consistent visual identity is just as important as consistent messaging. The brand toolkit includes pre-designed templates for presentations, brochures, social media posts, and more. These templates make it easy to create content that aligns with the brand’s aesthetic and visual guidelines.
Logo Guidelines: Clear instructions on how the logo should be displayed, including color variations, spacing, and placement, are essential to prevent misuse or distortion of our brand’s logos and marks.
Color Palette and Typography: A predefined set of colors and fonts helps reinforce our brand's personality and makes your communications instantly recognizable.

By following the rules and guidelines outlined in the brand toolkit, you ensure that every touchpoint with our audience is aligned with the NMSU brand’s mission, values, and vision. Whether you're launching a new campaign, designing a website, or writing an email, using the brand toolkit as a reference keeps your communications unified and effective, ultimately strengthening our brand's presence in the marketplace.