New Mexico State University’s brand has been shaped by our institution's purpose, principles and achievements. These three aspects of NMSU shine through in our brand promise, purpose and pillars that serve as the foundation for our brand strategy and messaging.
Learn how to build your message using our brand pillars and priority themes.
Download the Playbook (PDF format)For more than 130 years, NMSU provides opportunities for multi-generational students to discover who they are and what they want to be. Our collective community of celebrated faculty and distinguished researchers are seeking solutions to today’s challenges by working on innovative projects that benefit from our unique geography, cultures and collective knowledge.
Rooted in our founding as a land-grant institution for New Mexico and building upon our many strengths – including comprehensive programs of education, research, Extension, outreach and public service – we align our varied resources, expertise and know-how to meet the needs of the people of New Mexico and those who join us from beyond our state. An education from NMSU means you will graduate prepared to lead by experience.
The NMSU brand promise reveals what our stakeholders can expect from the university across all touchpoints.
As an NMSU aggie, you will gain access to a welcoming community whose goal is to provide an outstanding education that leads to life-changing opportunities through cutting-edge degree programs, innovative research activities and an unwavering commitment to improving lives.
Our brand purpose is part of our essence. It is focused on the larger impact we have on our students and the world. The brand purpose helps shape our strategic positioning.
We believe that a college education is possible for everyone. With reasonable tuition rates for in-state and out-of-state students, NMSU consistently provides one of the best educational values in the country. Any of our real-world degree programs can lead you to a rewarding and dynamic career. NMSU helps students reach their academic and personal goals and challenges them to create solutions for the future. An NMSU education offers more than just a diploma, it creates a foundation to build a successful future and create positive change in the community.
Our presence and relationships in New Mexico strengthen us, and in turn, we contribute to the state through our unique approach to higher education, lasting impact, and a proud legacy of Aggie alumni who are leading the way in their fields.
Our brand is rooted in NMSU’s core values, forming the basis for our brand pillars. The aim is to focus on our brand promise in all communications, helping to define our identity and deliver clear, authentic messages.
Our brand is inspired by NMSU’s core values and serves as the foundation for our brand pillars. We prioritize our brand promise in our communications to diVerentiate who we are and establish straightforward, authentic messaging —connecting it all back to our brand essence.
We provide a welcoming community whose goal is to provide an outstanding education that leads to life-changing opportunities through cutting-edge degree programs, innovative research activities and an unwavering commitment to improving lives..
