NMSU's brand is a combination of the promises, expectations and sentiments people associate with our university. As we transition to the future of higher education, it’s important to tell our unique story in a unified way. The use of consistent messaging and imagery strengthens our brand, helping us develop public awareness of all the important things we do.
New Mexico State University’s brand identity presents a clear and memorable image that helps strengthen and build awareness of the value and prestige of our university. The "NMSU Brand" website offers general guidelines for using the NMSU brand elements to produce consistent, branded communications materials.