FAQs

  2. Marketing & Communications
  3. Applying the Brand
  4. FAQs

Have a question about NMSU’s brand? If you don’t see it answered here, contact us at mktserv@nmsu.edu.

Daily Communications

Yes. In support of the NMSU brand, faculty and staff members are encouraged to utilize the Tahoma font. Size of text should be at least 12 pt. Many email clients do not automatically display images therefore we advise using only text in your email signature line.

Copy and Paste sample below into your email client.

Pistol Pete
Graphic Designer
575-646-####
Marketing and Communications
brand.nmsu.edu

BE BOLD. Shape the Future.®
New Mexico State University

Yes. For questions about how to refer to names of university people, buildings and events as well as university facts, you review the online style guide in our brand toolkit.

Printing and Reproduction

Yes. We are proud of our colors and your communications should reflect that as well. Please consider the following information when developing communications for print production.

Yes. However, our department has a list of print vendors that we have worked with to establish color production and quality control. If you’d like guidance, please don’t hesitate to reach out to our office.

You should NOT use AI tools to create or modify locations on our university campus. Using genuine photography helps maintain the integrity and spirit of our campus locations. Bottom line, relying on AI can lead to inconsistencies and it's essential that all campus buildings and location details are accurate and reliable.

Reasons to avoid using AI for creating campus photos:

  • Authenticity: AI-generated images may lack the genuine feel and character of real campus life, which can misrepresent our university's environment.

  • Quality Control: Real photographs capture the nuances and details that AI might miss, leading to less accurate or appealing representations.

  • Copyright Issues: Using AI can raise concerns about ownership and copyright, especially if the images resemble existing works.

  • Community Engagement: Real photos often involve students and faculty, fostering a sense of community and involvement that AI cannot replicate.

  • Trustworthiness: Relying on AI for visuals can undermine trust in our communications, as stakeholders may question the authenticity of the content.