Using a logo setup that features the NMSU logo alongside the name of your unit (college, department, or program); creates a clear connection between your unit’s name and our visual identifier.

The NMSU institutional mark represents all members of the university family. All departments and offices should use the NMSU institutional mark along with the unit name; by proudly utilizing it, each department, office, and unit is represented as an integral piece within the university. These are known as unit setups or logo setups. 

Setups define the precise positioning, size, and orientation of a unit’s full name relative to the official NMSU logo.

Guidelines 

Logo setups are available in three configurations: two horizontal options (one flush left and the other flush right) and a vertical option. Logo setups that integrate the tagline are also available. All setups are designed to ensure the legibility and integrity of the unit name.

Horizontal logo setup

Print: Use above .4375" tall
Digital: Use above 50 px tall

Vertical logo setup

Print: Use above .4375" tall
Digital: Use above 50 px tall

To get your unit setup, contact NMSU Marketing and Communications 575-646-3221 or mktgserv@nmsu.edu.

Do/Don't

Standard Set Up

Do limit setups to NMSU's core colors when they are being used for communications collateral.

Classic Aggie example cropped

Don’t apply other colors to the setups unless they’re being used for branded merchandise.

1

Do use logo setups as provided.

2

Don’t rearrange components of the logo setup.


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