Garrey Carruthers

Message from Chancellor Carruthers

I’ve seen countless ways our great university has transformed lives through discovery — first as a student, then as a professor and dean, and now as chancellor.

As this legacy of discovery continues, it’s important to tell our unique story in a unified way. The use of consistent messaging and imagery strengthens our brand, helping us develop public awareness of all the important things we do.

After taking office, I worked with NMSU leadership as we continued to refine our positioning and communications, key elements of the Vision 2020 Strategic Plan.

From those efforts, a familiar truth emerged: NMSU is a caring community transforming lives through discovery. That’s our purpose. Using the tools provided on this website will help your communications materials align with NMSU’s purpose, guiding principles and actions.

It is clear: NMSU is all about discovery.


Garrey Carruthers | Chancellor

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Getting Started

There are many facets to applying the NMSU brand. This site is full of resources to help you.  Here are a few to get you started.


About Our Brand

NMSU’s unique characteristics are the foundation of our brand. This section details how NMSU’s purpose, principles and achievements shape our brand.


How to Apply the Brand

Consistent use of the proper elements strengthens NMSU’s brand. This section shows the NMSU brand elements and how to use them.

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Brand Showcase

NMSU’s brand elements come together in media across the system. This section features some of the best applications of the NMSU brand in a wide variety of print and digital materials.